Across industries, consumers are increasingly demanding more sustainable products.
Consumers are changing their habits
Across industries, consumers are increasingly demanding more sustainable products and services from environmentally conscious companies. A study by the IBM Institute for Business Value shows that nearly six out of ten consumers say they are willing to change their purchasing habits if it helps the climate. At the same time, consumers say they want much more transparency in the company they buy from. This is according to a study conducted by Sprout Social.
"45% of consumers are prepared to stop buying from their favorite brands if they refuse to calculate their carbon emissions."
- Survey conducted by Carbon Trust
This trend has more than doubled from last year, with only 22% of respondents agreeing with the statement.
Get ahead of the competition
If you're ahead of the growing consumer demand for transparency, sustainability and a lower carbon footprint, you're already well ahead of the competition in your industry. If your business is targeting younger consumers, it's even more important that you address sustainability. Generation Z consumers in particular are demanding insight into the climate and sustainability initiatives of the companies they buy from.
Last call for applications for the CO2 Pool
We've written a lot recently about the benefits of applying for financial support for CO2 calculation through the CO2 Pool. We're nearing the end of the application period, so if you're still thinking about applying, it's almost time to get started. Otherwise, you can apply for pools such as SME:Green and SME:Green Skills in the coming months. We'll keep you up to date with the application windows for them.
